friendship

This is a guest post by Danny Wong.

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Businesses could now show some personality rather than hiding behind a computer and a fixed script. While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship.

You Give

Whether you’re sharing a tweet or posting a status update on your Facebook page, you’re almost always giving. You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind. Like all great friendships, you make sure to give often, which serves as one of those more pleasant reminders that you’re still friends, and that your friends have great reasons to still love you. As a business, this means when you’re updating your social media accounts, you’re not doing it for selfish reasons, but because you truly want to provide for your community, giving them something of value that they will appreciate and be thankful for. Then they will associate more good feelings with you.