ideablob

In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other companies that have excelled in their social media achievements. Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? Contact me and share your story.

I’ll be perfectly up front when I say that I’m not very familiar with most charities and nonprofit organizations. There are a few charities and non-profit organizations that have a huge presence on traditional media — you probably can’t help but notice the UNICEF commercials on TV during the winter out here in the states — but outside of Beth’s actual blog on the subject matter, I really haven’t grasped the magnitude of just how many nonprofits exist out there (hint: there are a lot).

As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. But small is the new big and some small businesses have seen a whole lot of unprecedented success. It’s something that may have previously been thought as impossible. Thanks to social media, anyone can make waves. Are you on board?