This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much...
read moreThis is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the...
read moreThis is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how...
read moreThis is a guest post by Vanessa Van Petten. If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Since I had no marketing...
read moreThis article is updated! Please refer to the latest How to Build the Perfect Facebook Fan Page article here.. This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the...
read moreThis is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Now is...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
