This is a guest post from James Bentham.
SMS, really?
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue.
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. Marketers are being forced to find ever more cost effective ways of engaging with users.
A few statistics…
When you break down the figures involved in SMS marketing, the results can be quite staggering. Here a few examples:
- 77% of the population of the world own a mobile phone.
- Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.
- While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates.
Many tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. I’m a little younger than that (finally, I can say that!), but I was an early adopter of social networks from when I first opened my 3.5″ floppy of 
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 
Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart