This is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Now is...
read moreThis is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Digital schomoozers. You know the type. They have REALLY engaged social networks. It seems no matter what they post, their readers and followers respond...
read moreEven though social media isn’t new to many of us, the world is waking up to this new shiny toy. Thanks to books like The New Community Rules, written by yours truly, Engage, Social Media 101, and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and...
read moreSometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this publication. Can you get me a job too?” Marketing type folk, especially those...
read moreThis post is a little personal in nature, but I’m sure if you read through the end, you’ll enjoy reading this story as much as I enjoyed telling it. In fact, I’ve been meaning to tell this story for nearly two years. In the last few years, I’ve taken the liberty of doing more than just blogging —...
read moreI have about 20 minutes to give my initial impressions on the new Digg profile redesign but have arrived at my conclusion: it sucks. A few things come to mind based on everything I’ve used Digg for in the past: Digg took a step backwards in social news and took a step forward on social superfluity. Digg is now letting you...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
