Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

Home >

Posts tagged as:

online marketing

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

August 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity” of it all. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me:

Shannon Paul

Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog.

Shannon’s Little Known Social Media Secret: One of my secrets is to be a fierce editor. I’ve edited a lot of blog posts and with new writers especially, I almost always invariably move the third paragraph to the top. I still do this with myself much of the time. That way I give myself permission to get out all of the thoughts that eventually lead to a good opening paragraph. We know people read much differently online and we have little time to grab their attention. Moving the third paragraph to the top of the post almost always makes for a better lead to get readers working their way down the page.

Read the full article →

Best Internet Marketing Posts of 2010

January 5, 2011

Want more than what you see here? Get the monthly newsletter, new for 2011.

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

Read the full article →

Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

Read the full article →

Zicam and the Reputation Management Fiasco

February 6, 2008

Zicam Oral MistAwhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne. It was then that two friends suggested Zicam to me. When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist.

On Sunday night, after a rather interesting Superbowl XLII, I felt the onset of a cold. As most of these cold medicines suggest, you should take the medicine at the first sign of illness. I immediately thought of my Zicam and was eager to try it out to kill the cold before it really gets bad.

Monday morning, to continue to fight off whatever this may be, I took the recommended dosage of Zicam a second time. I went on my day realizing that I had lost the sense of taste. I ate leftover nosh from the game: really spicy salsa and chips. The spiciness did not impact me. I had some Hershey Kisses. The chocolate taste was dull, as if almost not there.

Read the full article →