press releases

Sometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this publication. Can you get me a job too?” Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. In both cases, the blogger and marketer will approach you when the timing is right for them and take advantage of these channels when they need to.

I don’t expect marketers or bloggers to have been reading specific blogs forever, but they should know about the blog’s culture before promoting themselves. There’s a pervasive theme that resonates with 99% of these email or IM requests: I expect marketers and bloggers to do a little more due diligence before they come pitching their product or themselves to a specific blog. In a nutshell, they should show that they know what the blog is about, and if they’re really looking for coverage or acknowledgments, they should be visible.