promotion

This is a guest post by Amy Porterfield.

Selling yourself is hard.

But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little.

That’s right: brag.

Bragging is a way to prove you know your stuff. As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.”

Social media is an ideal platform to carve out a niche and own your territory. But there’s a very fine line between bragging with “specificity, authenticity and passion” and coming off like a self-absorbed egomaniac (or a used car salesman).

Below are three steps to bragging better—so you can stand out, inspire and build deeper relationships online.

#1: True Rock Stars Show—They Don’t Tell

People who brag well online lead with their expertise, not with a sales pitch.

Or like your English teacher used to say, they practice “show, don’t tell.”

In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. You want them to connect, deeply, with your value proposition. But words only go so far.