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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Understanding the Nature of an Event Using Social Analytics

This is a guest post from Marshall Sponder, author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage, which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for...

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