Digital Marketing Specialist, Social Media Consultant,
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Best Internet Marketing Posts of 2008

January 5, 2009

Best Internet Marketing Posts of 2008

Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was quite happy with the turnout. This year, I began starting to write this compilation in the first week of December. The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. Like last year, I’ve grouped them into different categories and written short descriptions on each post. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. I hope this year’s list surpasses last year’s. Let me know how I did in the comments. ;)

Here’s how this works: In the Internet Marketing Best Posts “series,” I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you’ll see that these posts are still relevant in a few years down the road.

This is a preview of Best Internet Marketing Posts of 2008. Read the full post (7869 words, 11 images, estimated 31:29 mins reading time)
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Top 6 Ideas for Incredible Viral Content

October 29, 2007

As many of us alluded to earlier this month at SMX Social Media, viral content is king. Viral content is what people look for. Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept and especially important when you’re looking for traffic or attention. But if you’ve never traversed along the road to viral content, where can you get started? What is makes good viral content? I’ve talked briefly about great lists. I’ve talked about videos. I’ve talked about pictures. Now I’m going to talk a bit more about six solid foundations upon which you can build viral content and I’ll illustrate how they’re used in today’s social media.

The Motherload of Lists

Let’s face it. People like lists. Lists win for a variety of reasons: they’re easily digestible, they’re typically short, and they contain a lot of good information in one single article. Lists also take a great deal of research, and the return is typically a resource that people will turn to time and time again.

Here are some example lists that totally rock:

This is a preview of Top 6 Ideas for Incredible Viral Content. Read the full post (974 words, 11 images, estimated 3:54 mins reading time)
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Crappy Site Design, Great Content: Is This Poor Social Media Optimization?

January 9, 2007

Really Ugly DogThe phrase “don’t judge a book by its cover” has been brought to a brand new level on the World Wide Web.

Consider the mindset of your users. A penetratingly ugly website design can negatively impact your site and visitors, despite the fact that there may be great content — and especially if you’re a relatively new player in Internet Marketing.

I’ve encountered a few sites, including those of family members, that have been begging for a good Internet Marketing campaign. And I’d like to help. However, I personally feel that these sites don’t necessarily only call for good marketing. Many of these sites need something else. Upon looking at website design and usability, I realize how these two important elements truly go hand-in-hand with a successful campaign that can really translate traffic into results. In today’s day and age, a successful website needs incoming links, the ability for people to want to talk about your site — and to be acknowledged among peers.

Cameron recently discussed how social media optimization focuses on more of an “on-page” effort which entails “improving the design and usability of the website so that it becomes more compelling to users” [emphasis is mine]. A relatively new site needs more than just good content to be compelling. Design and usability are key.

This is a preview of Crappy Site Design, Great Content: Is This Poor Social Media Optimization?. Read the full post (428 words, 1 image, estimated 1:43 mins reading time)
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