In the past few years, video has come a long way. As someone who once didn’t like online video, it’s now part of my daily life. In the past few years, videos have gotten much better and widespread that I’d find it hard to be stubborn in my old ways by ignoring all incoming multimedia streams. Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes. Indeed, I’ve discovered some incredible video that I can watch again and again. Here are seven video examples that have become viral phenomenons in their own right. Let’s take a look at what set these guys apart from their contenders.
Identifiable
Do something that other people can relate to. When Weezer came out with Pork and Beans in 2008, the band’s music video introduced a completely different concept with characters that were incredibly familiar. The Pork and Beans video enlisted in familiar faces across the YouTube culture. Because the video celebrities themselves were familiar to millions of spectators, the music video caught on virally. The original video, which is now private, had seen over 4 million views in its first four days, and was at over 20 million views until it was made private.






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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 

Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart