Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

Home >

Posts tagged as:

videos

7 Traits of Highly Effective Viral Videos

January 28, 2010

In the past few years, video has come a long way. As someone who once didn’t like online video, it’s now part of my daily life. In the past few years, videos have gotten much better and widespread that I’d find it hard to be stubborn in my old ways by ignoring all incoming multimedia streams. Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes. Indeed, I’ve discovered some incredible video that I can watch again and again. Here are seven video examples that have become viral phenomenons in their own right. Let’s take a look at what set these guys apart from their contenders.

Identifiable

Do something that other people can relate to. When Weezer came out with Pork and Beans in 2008, the band’s music video introduced a completely different concept with characters that were incredibly familiar. The Pork and Beans video enlisted in familiar faces across the YouTube culture. Because the video celebrities themselves were familiar to millions of spectators, the music video caught on virally. The original video, which is now private, had seen over 4 million views in its first four days, and was at over 20 million views until it was made private.

Read the full article →

YouTube: Opponents of Piracy?

October 21, 2006

Is YouTube caving in too soon?

On May 24, lawyers for Viacom Inc.’s Paramount Pictures convinced a federal judge in San Francisco to issue a subpoena requiring YouTube to turn over details about a user who uploaded dialog from the movie studio’s “Twin Towers,” according to a copy of the document.

YouTube promptly handed over the data to Paramount, which on June 16 sued the creator of the 12-minute clip, New York City-based filmmaker Chris Moukarbel, for copyright infringement, in federal court in Washington.

…YouTube chose to turn over the data, rather than simply remove the offending video from its site…

Why did YouTube give up so easily?

Let’s hope that under Google’s auspices, there will be change of heart and users will be protected. But they still should take the necessary steps:

To be sure, Google, which hopes to close the YouTube purchase by year’s end, has already taken steps to reduce the copyright liability it will inherit from the private firm.

Read the full article →