Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Take the Private Beta Approach, Since It’s Inherently Viral

August 15, 2007

How many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it being “private?” What about both?

While the notion of an exclusive crowd joining a social networking site probably does frustrate you (as it did for me on many networks where it took a bit of time for me to score an invite), private betas are still very smart. The buzz surrounding the brand new piece of software is complete word of mouth marketing, and it works quite well in the favor of those who opt-in for such private tests.

Pownce is still in private beta. I compared Pownce to Twitter over a month ago, and people have consequently asked me to invite them (I still have some invites in case you’re wondering). Mashable was able to get a sneak peek of Notifir. I now want in. Donna Fontenot gave me a Grand Central invite last month. My good friend Muhammad Saleem is always giving away invites. And of course, there’s also InviteShare, which was recently acquired by TechCrunch.

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Where Have I Gone? Facebook has Graced My Presence.

June 14, 2007

In the past few months, Facebook has been attracting a plethora of new users, including people who vowed never to jump on that bandwagon. I guess that most people cave into peer pressure after all.

Especially online. Especially when it connects the older generations to the younger generations (like parents to their children and grandparents to their grandchildren). I can’t wait until my grandma signs up for Facebook. Her picture is already posted on it.

A lot of people among me have been overwhelmed by the recent changes at Facebook. On May 24, Facebook launched the F8 Facebook Developer Platform, allowing third-party application developers to integrate new applications and tools into their Facebook account.

For awhile, I feared that this would be MySpace. But as I saw the opportunities, this is hardly a MySpace at all. Facebook still has the clean look, but you can spruce it up a bit and personalize it even further.

And while people are posting preliminary results of their first impressions of Facebook applications, here is what’s driving me to Facebook:

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