yaro starak

Often, I hear from people who complain that social media doesn’t do anything for their “marketing” efforts. Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

But there’s a lot more to media than just these social networking sites. In fact, a highly underappreciated but heavily trafficked method works just as well: the blog.

If you get your product name out among many blogs, eventually, the word gets out. This shouldn’t come as a surprise. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. The takeaway: if you talk about something enough, people will listen (even if they don’t want to). Repeated exposure builds recognition.