Should You Stop Sending Newsletters and Focus on Blogging?
My ever-so-brilliant BFF wrote an interesting piece about whether blogs should be a primary marketing initiative or if email newsletters should still be in…
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Take the Private Beta Approach, Since It’s Inherently Viral
How many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it…
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“Subvert and Profit” Profits No One
Many of you know I’m writing more and more about Digg. I’ve become deeply involved in the community and I’ve gotten a greater understanding…
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Dissatisfied Customers + Word of Mouth = Marketing Gone Bad
The worst possible thing you can do is to slight someone else at the expense of convenience. The result is bad publicity, regardless of…
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Social Media Marketing Without Brand Awareness Can Kill You
Social media marketing can be very effective if done the right way, but if it backfires, the fallout can be pretty undesirable. Such was…
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