“If You’re Going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.” ~The Content Factory
Wise words indeed.
Whether you’re running a circus events consultancy agency or you have a budding eCommerce empire selling personalized Ziggy Stardust wigs – if you don’t optimize your web content for search purposes, how will anyone know you exist?
The answer is: not many, if any. And it doesn’t matter how good your product or service may be.
It’s no hidden industry secret – without focusing on your search engine optimization (SEO) strategy, your business will not survive, let alone thrive, in today’s cutthroat and ever-evolving digital world.
In the digital age, visibility is an essential driver of success.
One of the most critical elements of SEO success is by regularly producing engaging and inspiring targeted content. In fact, enhancements in content have been known to improve blog traffic by as much as a colossal 2000%. And when it comes to producing mind-blowing content that boosts your search authority, selecting the right keyword for the job is essential.
To do this to the best of your ability, you need to use an effective SEO keyword suggestion tool. It’s your friend, it’s your marketing compadre, if you will.
Which brings us onto the point at hand: Neil Patel’s Ubersuggest.
In February 2017, the Quicksprout founder and iconic digital marketer acquired the SEO keyword suggestion tool – but initially, there were some rumblings of doubt within the digital marketing community.
Some sceptical industry experts felt the new development was flawed, branding it a platform that would offer a minuscule level of value to the everyday user or business owner.
Pretty harsh – but what made people feel this way? Well, many people feared that Ubersuggest would quickly becoming a costly premium SEO-based subscription service, a service or platform that would exist solely to line Mr Patel’s pockets.
Fortunately, the naysayers were wrong. Despite poor testimonial early on, a little over a year later, Ubersuggest is now live, loud, proud and integrated with Neil Patel’s primary website.
Ubersuggest has delivered on all of its promises as an easy to understand, incredibly accurate and entirely intuitive keyword planning tool that provides the user positive results – and it’s remains free of charge.
How to use the Ubersuggest keyword planning tool
Plain and simple, the best thing about Ubersuggest is its universal accessibility.
Whether you’re the founder of an SME, a freelancer or an experienced digital marketer this tool offers genuine value.
Ubersuggest is quick and easy to use and grasping the basics is far from arduous, meaning you get your keyword research efforts of the ground, almost instantly.
On a fundamental level, you can punch in the keyword or phrase you believe is most valuable to your campaign or the content you’re creating – and off you go.
To refine your list of results, you can pick the medium for which you need keywords (for example, YouTube, shopping, news, website landing page etc.), plus the geographical search region (worldwide, UK, USA, etc.) you’re looking to target:
Once you’ve hit the ‘LOOK UP’ button, you’re away. The platform returns a curated list of keywords or long tail search terms, delivered by Ubersuggest based on search volume, cost-per-click unit metrics and online traffic competition (for each keyword).
Once the results page appears before your very eyes, you can compare, filter, highlight and export your the key term you prefer to a CSV file for personal reference – it’s also possible to filter out any negative keywords that you deem relevant to your campaign should you need to:
Features and functionality you need to know about
Ubersuggest’s interface looks good, it’s easy to navigate too. If you want to get the most from Ubersuggest, here are three handy pieces of functionality you need to know about:
- Results and data you can count on: A great deal of SEO keyword suggestion platforms offer up results that are far from accurate, watering down a brand or business’s SEO marketing success significantly. As Ubersuggest pulls its search data from Google Suggest in addition to a selection of other tried and tested web sources, it returns data based on the keywords or terms that genuine living, breathing consumers are punching into search engines. These are the kind of phrases or terms that will actually boost your SEO authority, enhancing brand awareness and sales in a big way.
- Keywords with depth: It may be an easy to use platform, but Ubersuggest returns search volume keyword results that are incredibly comprehensive, centred on reliable metrics and suggestions that give the user the ability to drill down with their research and select the kind of SEO keywords that will add an extra dimension of value to their content. Hello conversions!
- Super speedy filters: Ubersuggest’s super speedy filtering abilities are reliable and easy to use, giving keyword researchers the power to trim the fat regarding their keyword lists in real-time. Moreover, filtering away negative keywords from the results page is just as quick and easy, leaving you, the marketer or business owner, more time to focus on what really matters – making your business brilliant.
- No need to log-in: Keyword Planner tool requires an authenticated to log-in to your Google account. Ubersuggest does not.
While there are SEO suggestion tools out there that offer a comprehensive list of features, they do come with a premium price tag slapped on them.
That said, if you’re looking for an accessible suggestion tool for sourcing valuable keywords that will expand your customer base and increase your conversions, Ubersuggest is arguably the best tool for the job. It’s easy to use, it’s accessible to everyone – and also, it’s totally free to use. Bonus.
Viva Ubersuggest.
For more business success, read our piece on building relationships, not numbers