10 Myths for Business Geeks

I found Ron’s top 10 geek business myths pretty interesting. He has a lot of good things to say on how businesses thrive and what are the forces behind success, but what I think drives it home is in Myth #8:

…what you do need is a willingness to work your buns off … The reason is very simple: if you don’t believe in the commercial potential of your idea enough to give up your evenings and weekends to own a bigger chunk of it, why should anyone else believe in it enough to put their hard-earned money at risk?

Dead on the money, even for bloggers.

I’ve had a few blog ideas for years (especially one in the nature of a photography blog). My biggest challenge was getting them started. I guess I had all of my eggs in one basket: when I initially came up with my idea, I had unrealistic expectations that it would be easy to get the followers I needed to make it a popular endeavor. I’ve written blogs in the past; I know it isn’t that easy. For that reason, I told myself that maybe it wasn’t worth it.

Looking back on that decision, I know I made a mistake. I’ve always liked to write. When I was a kid, I told my mother I wanted to be an author. She spent a good chunk of time trying to convince me otherwise. (Alas, I am not an author.) Still, my passion for writing hasn’t waned and I want to live up to the potential of what I wanted to be as a young child.

I’m showing up late in the game, but I won’t be the last “new blogger on the block.” And Ron says it: the mantra “If you build it, they will come” definitely doesn’t hold true. It’s time for me to follow these 21 guidelines as to why.

Patience is a virtue. And continually providing quality content (as well as being apprised on the industry news) will help. Those are steps towards that “willingness” that Ron discusses in his myths post.

There’s a lot to take for bloggers from these two posts, even though they’re geared to those who are looking to market an idea or business. I should take note, and if you’re starting off and feel a bit of a struggle getting “out there,” you should too.

Tamar Weinberg is a hustler and juggler. She is the VP of Marketing at Ruxly Creative, a creative marketing agency. She's the Director of Sales at Internet Marketing Ninjas, a 100+ employee search engine marketing agency located in upstate New York. She also rocks global sales at financial media publication Wall St. Cheat Sheet. Finally, she is the Chief Strategy Officer of Small Business Trends. Oh wait, and she's also the community manager at Namecheap. Yeah, like a boss.

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