Marketing Spam the Facebook Way

It seems that marketers on Facebook are getting desperate. Today, I checked my email account and was welcomed to the following two messages from two individuals I don’t even know:

Facebook Spam

I’m a bit frustrated. I graduated college several years ago and I use the system to network with old friends and make new friends. The friend invites are fine (and I encourage them from among my readers ;)), but the group invites just aren’t.

I hope that Facebook takes proper measures preventing abuse of their system, especially because I don’t want random people sending me group invites when I’m not in their direct network, and I think that enabling that kind of communication is a nightmare waiting to happen.

However, even though it is annoying, it’s also pretty smart. I could always Adblock the ads I don’t want to see. Gmail and other mailing services generally do a good job flagging emails as spam — and I can whitelist addresses I know are good. Since I assume that Facebook emails are generally well-intentioned, I’m inclined to read all of them, so the email is in my face. And the URL is in my face too. (Now I know that YouTube has a competitor.)

After logging in to confirm some friend invites and reject the group invitations, I saw that I was able to report the groups, and I have done so. I also pointed the administrators to this blog. Hopefully someone will respond and let us know how Facebook is planning on handling such issues. My primary concern is that there’s really no good way of individuals protecting themselves from invites from people they don’t know. Right now, this blatant abuse of the system is just not really the way one is supposed to market effectively using a social network, as I know I’m a little ticked at the way this one was approached.

Tamar Weinberg is a hustler and juggler. She is the VP of Marketing at Ruxly Creative, a creative marketing agency. She's the Director of Sales at Internet Marketing Ninjas, a 100+ employee search engine marketing agency located in upstate New York. She also rocks global sales at financial media publication Wall St. Cheat Sheet. Finally, she is the Chief Strategy Officer of Small Business Trends. Oh wait, and she's also the community manager at Namecheap. Yeah, like a boss.

2 Comments

  • January 6, 2007

    Elliott Back

    Facebook Fraud: Ponzi Scams!

    The problem with opening up Facebook to the entire world is that spammers also live in the world, and therefore spammers can now use Facebook to do their evil bidding. Take, for example, Marvin Mooney, who created a so-called “Playstation 3 for …

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