October 29, 2007
As many of us alluded to earlier this month at SMX Social Media, viral content is king. Viral content is what people look for. Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept and especially important when you’re looking for traffic or attention. But if you’ve never traversed along the road to viral content, where can you get started? What is makes good viral content? I’ve talked briefly about great lists. I’ve talked about videos. I’ve talked about pictures. Now I’m going to talk a bit more about six solid foundations upon which you can build viral content and I’ll illustrate how they’re used in today’s social media.
The Motherload of Lists
Let’s face it. People like lists. Lists win for a variety of reasons: they’re easily digestible, they’re typically short, and they contain a lot of good information in one single article. Lists also take a great deal of research, and the return is typically a resource that people will turn to time and time again.
Here are some example lists that totally rock:
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October 26, 2007
This is a difficult post to write because I feel that people will already take offense to it before reading what I want to offer. First, the full disclosure: I am a moderator at Sphinn.
Many of you, whether close friends online or folks I’ve met at conferences, ask me to Sphinn your stories. Sometimes you’ll be very discreet and throw in a subtle request every so often. Others are a little more forceful and excessive. With all due respect to my friends in the industry, compared to the amount of Digg requests I get (and you’d think I get a lot of those) and the amount of stories submitted to Sphinn in a given day, Sphinn has spiraled out of control.
Let me say that I don’t like rejecting Sphinn requests. But we all may have to start doing that sometime. After all, if stories that hit the front page are not voted because people like them but rather because people want to do favors for their friends in the industry, Sphinn becomes a popularity contest, but not for reasons previously stated. It’s no longer a “the familiar faces dominate the front page” mentality. Instead, it’s the “please Sphinn me” requests that are overflowing on other communication mediums, particularly Facebook and StumbleUpon, that is causing this to happen. You ask me on IM/Facebook, I appear to be active, and I am not the type of person to ignore your request so I feel obligated to comply. However, it’s not fair to other people who may not know me or other community members so well and don’t solicit votes like you do.
This is a preview of Please Don’t Ask Me to Sphinn Your Stories (and How to Use Sphinn and Similar Social News Websites).
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Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart