I’m not Dooce (and Why Influence is a Dangerous Thing)
byI first heard about Heather Armstrong, aka Dooce, through Lisa about a decade ago. She was a popular blogger — a damn good writer,…
Opinion
On Approachability.
byIf you’re broadcasting to your friends, you give off the impression that you’re approachable. But are you? If you play the part, please act the part. Otherwise, you’re just using your friends.
PR Pros: You’re still doing it wrong, even if you have a six figure income
byI don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they…
If You Don’t Have Thick Skin, Get Off the Internet.
byWithin the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal…
Why Most Social Media Departments Fail
byA few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known…