I’m not Dooce (and Why Influence is a Dangerous Thing)
I first heard about Heather Armstrong, aka Dooce, through Lisa about a decade ago. She was a popular blogger — a damn good writer,…
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On Approachability.
If you’re broadcasting to your friends, you give off the impression that you’re approachable. But are you? If you play the part, please act the part. Otherwise, you’re just using your friends.
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PR Pros: You’re still doing it wrong, even if you have a six figure income
I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they…
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If You Don’t Have Thick Skin, Get Off the Internet.
Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal…
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Why Most Social Media Departments Fail
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known…
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