The Success of Customer Service is Dependent Upon True Social Engagement
With social media now a mainstream activity — after all, nearly 700 million users are on Facebook, 300 million users are on Twitter, 61.4%…
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Connection: Social Media’s Special Gift
When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web…
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Invasive or Indispensable: The Case of Permanent GPS
This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. I’m sharing…
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What You Can Learn About Social Media Marketing from TLC
Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether. However, the lack of follow-through was unsettling…
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The Audacity of Free: The Products and Services Edition
Last year, Chris Brogan coined the phrase “the audacity of free” to refer to the entitlement his “friends” feel they have about getting free…
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