Please Don’t Ask Me to Sphinn Your Stories (and How to Use Sphinn and Similar Social News Websites)

Sphinn LogoThis is a difficult post to write because I feel that people will already take offense to it before reading what I want to offer. First, the full disclosure: I am a moderator at Sphinn.

Many of you, whether close friends online or folks I’ve met at conferences, ask me to Sphinn your stories. Sometimes you’ll be very discreet and throw in a subtle request every so often. Others are a little more forceful and excessive. With all due respect to my friends in the industry, compared to the amount of Digg requests I get (and you’d think I get a lot of those) and the amount of stories submitted to Sphinn in a given day, Sphinn has spiraled out of control.

Let me say that I don’t like rejecting Sphinn requests. But we all may have to start doing that sometime. After all, if stories that hit the front page are not voted because people like them but rather because people want to do favors for their friends in the industry, Sphinn becomes a popularity contest, but not for reasons previously stated. It’s no longer a “the familiar faces dominate the front page” mentality. Instead, it’s the “please Sphinn me” requests that are overflowing on other communication mediums, particularly Facebook and StumbleUpon, that is causing this to happen. You ask me on IM/Facebook, I appear to be active, and I am not the type of person to ignore your request so I feel obligated to comply. However, it’s not fair to other people who may not know me or other community members so well and don’t solicit votes like you do.

And as such, it really needs to stop.

But how will people view my submission if not for me bringing it to their attention? You may ask this question. I certainly understand that. Here are two things you need to keep in mind:

At this point, Sphinn gets less than (or approximately) 100 submissions to the site in any given day. That means that good quality submissions should be easy to spot if you’re active on the site. Unfortunately, it appears that individuals are not utilizing the facilities that allow you to see brand new submitted stories. Allow me to introduce you to the two URLs that will let you know when a story has been recently submitted or is just about to hit the front page:

http://sphinn.com/upcoming: This URL shows you all new submissions that have not hit the front page yet in order of submission time from most recent to oldest.

http://sphinn.com/upcoming/mostpopular: This page shows you all the submissions that are just about to reach the front page.

These pages both have associated RSS feeds.

The other tips work for any social media site and I’ve discussed them in more detail in my Digg tips as well:

  1. Get an avatar. The green badge just doesn’t cut it.
  2. Use a good title and description. Remove the blog name from the description. Sphinn grabs it when you submit the URL, so take it away, please.
  3. If you want to cite an industry expert, use their name in the description, such as “Danny Sullivan says….” Apparently Sphinners like that. (Digg users, however, not so much.)
  4. Put a Sphinn badge on your post if you want people to Sphinn it.

If Sphinn is really your game and you want to be active in the community, don’t solicit votes from users just because you know them and know they are too kind to reject you. Look at other stories and Sphinn those too. There are very valuable stories in the mix that get ignored because people are helping out their friends and ignoring potential candidates that clearly have a good shot at the front page — if only you gave the stories a chance.

By the way, please don’t think moderators aren’t watching you create brand new accounts to get your story on the front page. That’s also not a good way to use Sphinn either.

The wisdom of crowds should play an important part in the evolution of this social news website. Good stories will get to the front page on their own. If you’re convinced that it will make it, have confidence that it will. Please don’t corner us and give us no choice.

Tamar Weinberg is a hustler and juggler. She is the VP of Marketing at Ruxly Creative, a creative marketing agency. She's the Director of Sales at Internet Marketing Ninjas, a 100+ employee search engine marketing agency located in upstate New York. She also rocks global sales at financial media publication Wall St. Cheat Sheet. Finally, she is the Chief Strategy Officer of Small Business Trends. Oh wait, and she's also the community manager at Namecheap. Yeah, like a boss.

29 Comments

  • October 26, 2007

    Rhea Drysdale

    Since you didn’t put a Sphinn badge on this post does that mean you don’t want people to Sphinn it? ;)

  • October 26, 2007

    Mark Laymon

    Great post Tamar, I had not seen the upcoming/most page, even thou I spend hours everyday reading upcoming articles. Thank you for pointing it out.

  • October 27, 2007

    Lyndon Antcliff

    I think the seo and marketing crowd have a hard time not automatically gaming a system. Problem is, you are trying to game an industry built on gaming.

    We know how it works, cos we invented it.

  • October 27, 2007

    yeepage

    it’s true, its become you scratch my back i scratch your tpye of site…

  • October 28, 2007

    Hawaii SEO

    Lyndon is right. A community of people who game the system, built and moderated by people who game the system… Is going to be gamed.

  • October 29, 2007

    Wiep

    Great post!
    Can you please Sphinn this for me: http://sphinn.com/story/11229

    :)

  • October 29, 2007

    Fred @ Newest on the Net

    Great post Tamar. I too never knew about the upcoming/most page.

    If you look at the front page, I see a lot of the same people’s stories. This is pretty frustrating. The point of Sphinn is to get to read great articles.

    If the site is being gamed, people will stop using this. In the end this won’t be good for the gamers either. If people stop using Sphinn, who cares if your story is on the front page.

  • October 29, 2007

    michaelnew20

    Sphinn is a great site, because I love the content that is on it. It’s in a wonderful niche and yes, the users are more intelligent than the average Digg user. That’s part of the reason why it’s great!

    I agree however, that Sphinn needs some better organization so we can see top stories. Thanks Tamar for sharing the link.

  • October 29, 2007

    Tanner Christensen

    What a great post. I think this should be required reading for all Sphinn users.

    And, while Lyndon does have a valid point that we are all practically gaming an industry full of “tricksters”, there are many ways to still play even the most veteran professionals. That’s what will set true marketers apart from amateur ones in the future, the ability to game other marketers – in a moral, friendly way, of course.

  • October 29, 2007

    Zak Nicola

    Lyndon, great comment, you made me laugh. It’s funny cause it’s true.

    We’re marketers, it’s what we do.

    As for the feed suggestion Tamar, I subscribe to

    (hot for the day)http://sphinn.com/rss/category/48/status/published

    (new submission)
    http://feeds.sphinn.com/sphinnnew

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  • November 1, 2007

    anil

    gr8 site and lot of new bookmarking sites like

    http://www.jeqq.com

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  • July 28, 2008

    Nick Stamoulis

    Great tips about using Sphinn…thanks so much!

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  • December 5, 2008

    Alex

    Thank you very much for the article, I have only just begun using Sphinn, so I will keep your tips in mind!

  • December 7, 2008

    Adam Singer

    On digg, users ask other users all the time. Actually, without that not much would make it to the front page.

    Good you’re trying to do something different on Sphinn. I haven’t used the site but your users have submitted my content on more than one occasion. I’ll have to check it out.

  • December 8, 2008

    Tamar Weinberg

    Yup, I know how it works on Digg. It seems asking (read: begging) is really the only way to get successful nowadays. It’s also something I’ve reflected upon earlier this year and something I never appreciated about Digg.

  • May 4, 2009

    Michael

    Thanks for the tips. I am new to Sphinn and am still learning the ropes. I have read many great articles and find this site to be a great resource.

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