Is Your Site Web 2.0? If Not, Perhaps it Should Be.
I just saw interesting report via MicroPersuasion. A recent study showed that Web 2.0 has a very great reach within large companies. A study done by Clearswift did a survey with 827 individuals in large companies (1,000 employees and up) and found the following:
- 43% of office workers access social media sites from their work computers several times a day
- 51% spend an hour or more a week on the sites; 13% spend five hours or more
- 46% have discussed work-related issues on social media sites
- 46% regularly access Wikipedia during work hours
- 50% believe they have a right to use work computers for personal internet access
What do you think of these findings? Do they come as a surprise to you? Are they representative of your surfing behavior?
2 Comments
Trackbacks/Pingbacks
- The Prevalence of Social Media » 10e20 - Search, Design & Social - [...] recent survey that I covered on the use of web 2.0 sites generated different results (which is likely due ...
Leave a Comment
About
Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
Not a surprise at all! Unfortunately, many larger companies are still ignoring the trends when it comes to marketing etc. Too bad the comfort zone is so difficult to leave eh?
I recently read this girl’s myspace blog post about how download sites should switch to the web2.0 model, and that Beta Marker is going along the lines of that…
her blog post
Beta Marker is a pretty nice website, and a very good application.
Maybe a review is in order.
(p.s.
have been reading your blog for a couple of weeks now, found you through digg, you totally own the homepage!)