Is Your Site Web 2.0? If Not, Perhaps it Should Be.

GlobeI just saw interesting report via MicroPersuasion. A recent study showed that Web 2.0 has a very great reach within large companies. A study done by Clearswift did a survey with 827 individuals in large companies (1,000 employees and up) and found the following:

  • 43% of office workers access social media sites from their work computers several times a day
  • 51% spend an hour or more a week on the sites; 13% spend five hours or more
  • 46% have discussed work-related issues on social media sites
  • 46% regularly access Wikipedia during work hours
  • 50% believe they have a right to use work computers for personal internet access

What do you think of these findings? Do they come as a surprise to you? Are they representative of your surfing behavior?

Tamar Weinberg is a hustler and juggler. She is the VP of Marketing at Ruxly Creative, a creative marketing agency. She's the Director of Sales at Internet Marketing Ninjas, a 100+ employee search engine marketing agency located in upstate New York. She also rocks global sales at financial media publication Wall St. Cheat Sheet. Finally, she is the Chief Strategy Officer of Small Business Trends. Oh wait, and she's also the community manager at Namecheap. Yeah, like a boss.

3 Comments

  • April 17, 2007

    Aneil

    Not a surprise at all! Unfortunately, many larger companies are still ignoring the trends when it comes to marketing etc. Too bad the comfort zone is so difficult to leave eh?

  • [...] recent survey that I covered on the use of web 2.0 sites generated different results (which is likely due to demographics) and found that a whopping 43% of [...]

  • July 1, 2007

    Enrico

    I recently read this girl’s myspace blog post about how download sites should switch to the web2.0 model, and that Beta Marker is going along the lines of that…

    her blog post

    Beta Marker is a pretty nice website, and a very good application.
    Maybe a review is in order.

    (p.s.
    have been reading your blog for a couple of weeks now, found you through digg, you totally own the homepage!)