As I was traveling on my last of three conferences, Chris Kieff tagged me on the 4×4 meme that’s going around. The idea of this meme is somewhat like previous memes, but it’s four times full of fun. You’re given four questions and you need to provide four answers. Then, you need to top it off by tagging four people. Here goes…

4 Things I Have Done in the Past 4 Years

Clearly, the past four years have been the most enjoyable years of my life. Here’s why:

1. Just over three years ago, I got married to a wonderful guy named Brian.
2. I’ve traveled more than ever before. Brian and I celebrated our honeymoon in London. I went to the West Coast for the first time to attend search engine conferences, with trips to Seattle, San Jose (twice!), and Las Vegas.
3. I started writing for some of my favorite blogs in the industries and topics I’m most passionate about.
4. I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!)

4 Jobs I’ve Had

I’m still going through SXSW notes and will eventually post some great recaps of sessions and events, but I’m still in conference mode.  With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web.

What: A charity party.  Your $40 at the door goes straight to a charity.
When: Tuesday, March 18, 2008 at 8PM until 12AM.
Where: Black Finn NY, 218 East 53rd Street
Who: Yours truly and a bunch of awesome people who are flying in to NY to attend the Search Engine Strategies conference
Why: Because you know you want to support a charity and hang out with some of the biggest search industry leaders

Will I see you there?  I hope so!  Make sure to tell Greg Niland that I sent you.

Greetings all from SXSW! It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days). Here we go with the highly-talked-about keynote presentation at South by Southwest…

Just like an Apple keynote, they tried to build up some serious momentum for this event. In fact, before Mark Zuckerberg of Facebook came out into the open, they dimmed the lights, pumped up the volume, and introduced Mark with some catchy Daft Punk tunes.

This keynote has been heavily discussed, mostly criticizing BusinessWeek editor and interviewer Sarah Lacy’s approach toward the interview. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. Particularly, for me, Mark Zuckerberg’s responses were lacking of any substance and felt too “corporate.”  Brian Solis has written a very good piece on Sarah after spending hours speaking with her about the backlash.

(Photo credit: Brian Solis)

Here’s the edited version of the interview from a neutral perspective.

SMX West occurred last week, kicking off a bunch of conferences and meetups for yours truly (I’m headed to SXSW Interactive on Thursday followed by SES NY right after I get back, and then there’s the Saturday night Blogger Social event only a week later). As all conferences I’ve attended, it was a great one, and by far the best part was the smallness of the conference overall which really helped the networking efforts. As for the sessions I liveblogged, there were eleven in total (see the Search Engine Roundtable’s SMX West coverage for details). Here are some of the bigger takeaways for me:

• We all know that the search landscape is changing. Louis Monier’s Wednesday keynote summarized the future in the world of search, as we’re looking at the following elements:
  • Human powered search: you get high quality content but since it’s human driven, the coverage isn’t as vast as we’d like.
  • Personalization: presenting results based on past activity. Monier suggests that it could be flawed, however, as in describing a “diamond:” what if a baseball enthusiast chooses to buy his wife a nice piece of jewelry?