Often, I hear from people who complain that social media doesn’t do anything for their “marketing” efforts. Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.
But there’s a lot more to media than just these social networking sites. In fact, a highly underappreciated but heavily trafficked method works just as well: the blog.
If you get your product name out among many blogs, eventually, the word gets out. This shouldn’t come as a surprise. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. The takeaway: if you talk about something enough, people will listen (even if they don’t want to). Repeated exposure builds recognition.
Let’s take a look at an incredible program that worked quite well in the past few months: Yaro Starak’s Blog Profits Blueprint program. If you’ve studied a social site like Digg long enough, you’d know that the users there are receptive to blogging but not necessarily blog monetization or paid-services. Therefore, instead of using social news outlets, the Blog Profits Blueprint program became successful because multiple influencers promoted it, including Problogger Darren Rowse. And Yaro Starak’s program has been much of a success because it targeted the right people through the right channels. Yaro explains:
My membership site, BlogMastermind.com, certainly benefited from word of mouth and viral marketing across the blogosphere. It began thanks to endorsement by top bloggers in my industry and carried through by the quality of the information I provided in the Blog Profits Blueprint. When you have leading figures recommending something and then people benefiting from what you offer, the natural result is viral traffic growth. Without these ingredients I would not have been able to launch a six figure business after a month long product launch.
Another well-known individual who utilized the blogosphere efficiently in his marketing efforts is 29-year-old Tim Ferriss. Tim is the author of The Four Hour Workweek, a bestseller about the mobile lifestyle. His book has been the topic of conversation just about everywhere, and for good reason. Tim makes a bold statement that you should work as little as possible and follow your passions. In fact, that’s exactly what one twenty-one year-old did as seen in this video:
Tim credits his success to the blogosphere. When asked for comment, Ferriss said:
The 4-Hour Workweek was turned down by 13 out of 14 publishers. Reaching out to bloggers and online communities, it hit both the NY Times and Wall Street Journal in the first week of publication. Learning how to navigate the most efficient word-of-mouth networks in history isn’t just one option — it’s THE option — for the lone individual who needs a megaphone to spread the word. It builds a momentum impossible through traditional advertising. The 4-Hour Workweek has been on the lists for 7 months straight and is now going to be in more than 25 languages. Social media is the new game in town.
Indeed, by networking properly and targeting the people within your niche, you can certainly find people who will talk about your product and can give your sales an incredible boost.
Does social media convert? Well, it did for these guys, though it took careful deliberation and understanding the social network (in this case, the blogosphere) to see where content could be most successful. What’s holding you back?