The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!) who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter.
Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business.
What I discovered among most Twitter users nowadays trying to be a top (or power) Twitter user is that they seem to automate everything. On Twitter, it’s not hard to find a lot of accounts now with thousands of followers and tens of thousands of tweets, only to discover that their profile has no value because they have the same following to follower ratio, they have lots of spam messages in their tweets, and their tweets hardly get any retweets. It is very clear that you can’t automate social media.
This post will analyze the top ten users on Twitter, what they all have in common, and what we can learn from them in order to build a better and valuable Twitter profile.
The top ten Twitter users referenced in this post were taken from Twitterholic.
- Lady Gaga
- Britney Spears
- Ashton Kutcher
- Barack Obama
- Ellen DeGeneres
- Justin Bieber (who has his own dedicated servers at Twitter)
- Kim Kardashian
- Oprah Winfrey
- Taylor Swift
- Katy Perry
If we take a look at all of the above Twitter users, we will observe the following.
Your Status Matters
Twitter is not just any kind of social networking site. It has an algorithm that favors your status. If you take a look at the ten people listed above, you will notice that all of them are celebrities. They have a name outside Twitter and it is that name that helped them build such a powerful Twitter profile.
Even though it is good to have a Twitter profile even if you don’t have a website or name, having an audience before having your Twitter profile really helps and makes things easier. Of course, there are also Twitter users who started out solely online, but even those users had a status that mattered.
Following to Follower Ratio
Many people think becoming popular or having a strong Twitter profile is all about following a lot of people on Twitter. No! It is not about that. You will notice that almost all the top Twitter users listed above hardly follow many people. They only follow a few.
If you go about following people in order to build your profile, the end result might be inactive people or bots or those who will add no value to your profile following you back. It is not all about the numbers, it is about the results. There is no result in having thousands of Twitter followers if they would not pay any attention to you.
Number of Tweets
One thing I notice about a lot of “so called” Twitter experts is that they go about tweeting everything. Having a gazillion tweets is no guarantee of being a top Twitter user. You will notice from the above that all the Twitter users have a low number of tweets and they don’t just tweet about everything under the sun. They only tweet useful, helpful, and valuable information.
Promotion on Twitter is not Bad – If Done Right!
Many people are under the impression that it is not good to promote on Twitter and that Twitter should only be used for personal things. No! This is not true. If we take a look at the profile of Justin Bieber, we will notice he also promotes his product on Twitter but does not spam. Here is what I found in his bio “www.BieberFever.com Request my single SOMEBODY TO LOVE featuring USHER!! and thank you for making a dream come true. MY WORLD 2.0 – Get that!!. You will notice he promote things but not in the spammy way most people do today.
You don’t need to tweet your product hundred times a day before it is seen. That is what the bio is made for.
As a note, I am not saying being a top Twitter user means you should not promote your products via tweets, but I am just saying it has to be minimal.
Personality is Important
By taking a look at the recent tweets on the above Twitter accounts, you will notice that they all have a personal relationship with followers and they answer questions from their followers. For example, here is a recent tweet taken from Ashton Kutcher’s twitter profile: “@problogger bummer I’ll be there 1 week too early.”
You will notice that many Twitter users don’t even care if about their Twitter profile, and all they do is automate everything.
Your followers wants to see a personal side of you and not just the automated part.
Branding is Important
Sometimes, little things make a huge difference. Many people who want to be power Twitter users don’t even have a branded Twitter account. You will notice that all the top Twitter users listed above have their image branded on their Twitter profile, and they also have a branded background.
Branding your Twitter profile makes it unique and also makes it easy for people to relate with you. Having a branded Twitter profile also bring about your presence to anybody who follows or wants to build a relationship with you.
Does this really matter? Yeah! As I said above, sometimes, the little things make a huge difference. At the time of writing this post, out of all the top Ten twitter users, the individual who joined last joined 18 months ago (1 years 4 months) while the individual who joined first has been there for 43 months (3 years 9 months). What this means is that success doesn’t come overnight, so don’t expect to join Twitter today and go popular tomorrow. Everything has a time-frame and you have to build your profile over time.
One of the best ways to achieve success is by learning from those who have been there, and the above tips are 7 great things we can learn from the top 10 Twitter users.
Photos by Shutterstock.