How to Rock Your Social Customer Service

Customer services

Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? It requires a mindset of tuning into those communications, but because they come from so many different directions, it also requires a toolset.

I won’t give it away, but after running a social media customer service department 100% singlehandledly and helping our customer base grow from about a half a million customers to over 1 million (through social media almost exclusively), I have a few tricks and tips up my sleeve.

After years of trial and error, I’m fairly certain I’ve perfected the tactic from a low-cost perspective. Yesterday, in fact, someone told me that he’d be moving from the competition due to “great Twitter support.” That’s what I aspire to do every single day. And I want to help you do the same.

In short, social media customer service is the future of customer service. It’s why I created Real Time Email back in 2013; the ubiquity of brands’ presence (in an almost distinctly marketing capacity right now, which is changing, however slowly that may be) on social media means that people will bitch and moan about you and you’ll have no choice but to engage.

If you’re not responding to these or silencing the conversation versus doing anything about them, you’re in trouble. Social media has made it much easier for people to destroy your reputation with a simple tweet, Facebook post, or Instagram image. Your business can fall apart if you don’t react.

To help you achieve what has taken me years to enhance and improve upon, I created a social media customer service guide that explores the workflow I follow. This guide covers the basics of how to handle social media customer service without using an enterprise tool. My tool of choice is actually well within reason for any small business. Its monthly cost is lower than the full cost of this guide.

  • You’ll learn how to field service requests, from the basic praises to the more complicated concerns.
  • You’ll learn how to analyze your competitive space.
  • You’ll learn how to manage correspondence on the mobile and desktop.
  • You’ll be given tips on how to adapt this “real time” mindset, bearing in mind the expectations of your users will be to respond quickly!

(And if you don’t want to do any of it, fine, just hire me. But that’s not what this is about. Really. The cost of this guide is so much lower than it would take to hire me, so get to it and buy the guide! If, for whatever reason, you don’t want to implement these tactics thereafter, then we can talk. But the idea is to buy and apply, not to buy and ignore.)

I’ve given variations of these tips to a multitude of high level Fortune 1000 companies for thousands of dollars over the years. Feedback has been overwhelmingly positive. Wouldn’t you want to have what I’ve been able to successfully charge 4-5 figures for for $10? And if not, why not? Because you won’t change your ways? That’s fine. Then this is not for you.

But if you will change your ways, feel your customer service needs improvement, and think learning how to improve your customer communications in the public space is useful for you, you are exactly who I am looking for.

Remember, this took over a half a decade to perfect. I could easily charge any big company the big bucks for it.

(But I also know that wouldn’t be fair to my small business readers.)

One final note: for those who have followed me over the last few years, you know full well that I was a pretty early adopter. I was blogging about social media marketing since 2006 and most dismissed it as “social media is a fad” or didn’t care to catch onto it just like Bitcoin is foreign to everyone today. Social media has changed, and those social media marketing tips you’re looking at me to give you advice on do not work anymore. Understand where I’m going? If you want to succeed in social media, your future lies in social media customer service. If you want to stay ahead of the game, you’ll get this guide. If you don’t, it’s totally your prerogative, but don’t expect to see it for $10 ever again. You’ll spend far more time (which is money, folks) figuring out everything I’ve laid out easily in this guide. Maybe that’s your cup of tea, but I’m fairly certain $10 is a price accessible to anyone with an Internet connection and a monthly ISP bill.

If you’ve purchased my lifehacking/geekhackery.com package already, you already received this guide for a much lower rate. But demand is still there, and more people are interested. It’s still at a low cost that I don’t agree to offer it for, but I don’t have a say in the matter; this is a partnership between me and my Singapore friend, Andrew Wee. I hope you’ll learn how to rock your customers’ socks off with my tips and tricks that likely will not be getting outdated anytime soon.

Sorry, sold out! Back to offering this for 5 figures…