Viral Marketing: Weezer Gets it Right

In one of the most brilliant marketing moves of all time from a social media perspective, alternative rock band Weezer created an awesome video for their new single, “Pork and Beans,” using internet superstars from a handful of successful YouTube videos. Here’s a look at their amazing creation:

These are all the original YouTube stars. All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. Included in this video is Tay Zonday of Chocolate Rain fame, the Blendtec’s famous “Will it Blend” blender (can you spot it?), Miss Teen South Carolina, the kid behind the famous Romanian Numa Numa video, All Your Base are Belong to Us, Peanut Butter Jelly Time, the “stupid” ninja guy, and a guy who made it into the Guinness Book of World Records for wearing the most t-shirts at any time, among many other internet celebrities. (If you didn’t know about any of these memes, you need to venture out farther and scope out your territory.)

It’s simple, really. Take something that’s already popular — in this case, a bunch of internet memes that caught on virally by themselves — and combine the most memorable parts to reach your target audience. The video has been posted to YouTube numerous times since May 23rd and has already seen over 4 million views. Plus, the song has been in my head for the last 3 days. πŸ™‚

Weezer shows that they understand the community of addicted internet users. This video is already spreading like wildfire.

All you need is a bit of creativity and the willpower to make it happen.

The takeaways are simple: look at who you’re targeting, review what they find interesting, and be inventive.


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