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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

The Success of Customer Service is Dependent Upon True Social Engagement

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook, 300 million users are on Twitter, 61.4% of global internet users are managing online profiles, and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business...

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The Productive Online Business Toolbox: My Must-Have Tools

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Having a home office is both a blessing and a curse; the ability not to commute makes my life easier and saves me about 3-4 hours per...

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Get the Best Internet Marketing Posts in Your Inbox THIS WEEK

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. For years, I’ve spent thousands of hours to find you amazing content. One of you even thinks it’s worth $1,000,000. Would you do $1 million of work for free? Didn’t think so. In 2011, the best content will be sent to...

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Connection: Social Media’s Special Gift

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s up to you to capitalize...

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a...

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How to Get the Best Internet Marketing Posts of 2011

Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day,...

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