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Posts by guestwriter
This is a guest post by Brad Shorr.
Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert, they’re just numbers.
Business Model and Content Issues
The real key, of...
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This is a guest post by Christopher Wallace.
The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an...
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This is a guest post by Corey Northcutt.
Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. While smaller companies will struggle to maintain the level of content...
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This is a guest post by Tim Ware.
Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before.
I am not alone in not being pleased with the new way that comments on pages...
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This is a guest post by Manroop Takhar.
It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Videos in emails can increase the open rates...
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This is a guest post by Chris Birk.
Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer:
Reputation...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
