Over at the Blog Herald, Chris Garrett says that Twitter is changing his news consumption habits.

How do you get your news? In the past I have variously read newspapers, watched TV news bulletins, read news.bbc.co.uk and obviously more recently sites such as Digg. Now it seems I get most of my news from Twitter.

Twitter: The Upside and the Downside

Three days ago, Heath Ledger passed away. The actor was found dead in his apartment. He was 28. As more and more people discovered the news of the actor’s passing, Twitter was inundated with news links and statements of surprise. If you were using Twitter at that time that his death was announced in media outlets, you knew that Ledger had died. It was impossible to ignore it with the hundreds of Tweets that were filled with emotions over the talented young man’s death.

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The issue, of course, is engagement. If you’re not actively engaged, the news won’t come at you. It’s like any other news medium. If you’re not watching the television, you’ll find out the news later.

Often, I hear from people who complain that social media doesn’t do anything for their “marketing” efforts. Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

But there’s a lot more to media than just these social networking sites. In fact, a highly underappreciated but heavily trafficked method works just as well: the blog.

If you get your product name out among many blogs, eventually, the word gets out. This shouldn’t come as a surprise. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. The takeaway: if you talk about something enough, people will listen (even if they don’t want to). Repeated exposure builds recognition.

Thought you had enough of the greatest Internet Marketing posts of 2007? Well, unfortunately, your reading list has just lengthened. Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). In addition to a bit over overlap from my previous post, Matt covers other categories pertinent to search marketing, including local search, search technology (e.g. robots.txt, IP questions for hosting, etc.), small business, analytics (he dedicates a whole section to this one!), rants, and funny posts about the search marketing industry in general.

I’m pleased to announce that I will be judging the category on Blogs and Blogging along with Michael Gray. Since I love blogs about blogging (really, I do!), this is the perfect match. (Thanks, Matt!)

I’m also pleasantly surprised to see that seven blog posts of mine on three blogs have somehow been nominated in six different categories. Here they are, in no particular order:

• Top 6 Ideas for Incredible Viral Content (Viral Marketing, posted here on Techipedia)
• How to Use StumbleUpon for Your Business: The Definitive Guide (Social Media, posted on the 10e20 Blog)

Last year, I ended 2006 with a great (and still pertinent) list of blog posts and articles that I felt were really the best in their class in the area of Internet Marketing. This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) (Disclaimer: I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!)

By the way, I still haven’t fully embraced video yet, so this will only include written articles. Maybe next year, folks!

Social Media Sites: General

• The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg.
• 24 Do-Follow Social Bookmarking Sites that Actually Work (Caroline Middlebrook): Get some powerful links on some of these lesser-known social sites.

Last month, I wrote a piece saying that BlogRush was a waste of time and that nobody should invest in the service. I signed up (to see what it was all about) and never bothered installing the widget given that I’ve had experience with “traffic generating widgets” before, and they’ve been anything but positive.

Today, much to my surprise, I received an email from the BlogRush team stating that “We regret to inform you that your BlogRush Account has been made INACTIVE because your blog did not pass our Quality Review criteria.” Their “strict quality guidelines” are outlined below:

- The blog contains unique, quality content that provides opinions, insights, and/or recommended resources that provide value to readers of the blog. Articles, videos, public domain works, press releases, and content written by others are okay to be used on the blog, but the ratio of unique content should far outweigh content from other sources.

- The blog should be updated on a regular basis (at least several times a month) and should not just go a few months between posts.

- The blog should already contain at least 10-12 quality posts. New blogs with very little content will not be accepted.