Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was quite happy with the turnout. This year, I began starting to write this compilation in the first week of December. The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. Like last year, I’ve grouped them into different categories and written short descriptions on each post. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. I hope this year’s list surpasses last year’s. Let me know how I did in the comments.

Here’s how this works: In the Internet Marketing Best Posts “series,” I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you’ll see that these posts are still relevant in a few years down the road.

This is a sponsored post by Sears but the thoughts within are mine and mine alone.

As a blogger, you have the potential to reach a tremendous audience. As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair. Or give them full download rights to your new software product without restrictions.

You can do something else entirely. As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. The idea behind this initiative was that I was given a $500 Sears gift card to “Grant a Wish” for myself, a loved one, or charity. At the same time, I was to photograph my experience in the store.

Earlier this month, Plurk was discovered and has had social media addicts abuzz with the “new Twitter clone,” especially as a result of Twitter downtime.

After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. Personally, I don’t even see the need to compare the two at all. The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. But Plurk is a lot more, and Twitter still has its place.

Plurk: Real Nested Conversations Brought to the Microblogging Platform

A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Normally, when I catch onto such a discussion, I navigate to the person’s particular Tweet and try to find the context of the message. In Aaron’s case, it was a lengthy dialogue with another Twitter user that I couldn’t exactly figure out, so I direct messaged him for clarification. There was no easy way for me to follow the conversation easily, and as much as I tried to read and understand everything in the Twitter timeline, I couldn’t understand the ongoing discussion. Even Quotably didn’t prove to be much help.

This is a guest post from Samir Balwani of Internet Marketing blog Left the Box.com.

It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. They’re always heralded as the next big social media hit, the best on the web, or something killer.

The truth is, they’re not.

Most of these platforms are too young to be killing anything, and are generally unfinished. Twitter has major problems with uptimes, Plurk is missing some major features, and Brightkite is having issues with Verizon.

My biggest problem with all these platforms is that they’re based on the same general idea, to update people on your location, latest thoughts, or what you’re doing. But they all shy away from implementing features that worked, from other services.

That’s why I’m announcing Plutter Kite, the official roadmap for the best micro-blogging platform. Here’s a feature’s list, broken down by features that each service already contains:

Plurk:
Karma - an awesome feature that keeps people engaged, and gives users a goal. It’s something to work towards, and opens up other options.

Over at the Blog Herald, Chris Garrett says that Twitter is changing his news consumption habits.

How do you get your news? In the past I have variously read newspapers, watched TV news bulletins, read news.bbc.co.uk and obviously more recently sites such as Digg. Now it seems I get most of my news from Twitter.

Twitter: The Upside and the Downside

Three days ago, Heath Ledger passed away. The actor was found dead in his apartment. He was 28. As more and more people discovered the news of the actor’s passing, Twitter was inundated with news links and statements of surprise. If you were using Twitter at that time that his death was announced in media outlets, you knew that Ledger had died. It was impossible to ignore it with the hundreds of Tweets that were filled with emotions over the talented young man’s death.

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The issue, of course, is engagement. If you’re not actively engaged, the news won’t come at you. It’s like any other news medium. If you’re not watching the television, you’ll find out the news later.