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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Jan 15, 13 Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Posted by in Business, Marketing, Social Media

This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s...

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3 Surprising Things Smart Businesses Outsource

Oct 16, 12 3 Surprising Things Smart Businesses Outsource

Posted by in Business

This is a guest post by Doug Pelton. Outsourcing has been completely accepted by small businesses for tasks such as accounting, window washing and logo design forever. It’s silly to even think about a restaurateur doing payroll just as it’s silly to think about a payroll company cooking all its own food for an annual...

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How to Cut Costs with Your Own Support Community

Jun 19, 12 How to Cut Costs with Your Own Support Community

Posted by in Business, Marketing, Social Media

This is a guest post by Michael Silverman. The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website? If you’re a business...

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How to Build Better [Business] Habits

This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works. Whether or not you plowed down a big...

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How to Build Trust in Your Brand Using Video

This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the...

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How to Select an Interactive Marketing Agency

This is a guest post by Brad Shorr. Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently...

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