Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Business

Best Internet Marketing Posts of 2010

January 5, 2011

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As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

This is a preview of Best Internet Marketing Posts of 2010. Read the full post (9658 words, 11 images, estimated 38:38 mins reading time)
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

June 16, 2010

This is a guest post by Kwame Boame. Follow him on Twitter.

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. Some however see it as an opportunity. What do you think about using social media for business? I hope you are still not confused by the whole concept.

If your business is already on the social web, you will need something to help you improve on your campaigns. You will need an audit.

When you audit your social presence, you will be able to make better business decisions when it comes to social media. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

We are going to go through a series of questions that will help you in your audit. The audit has been divided into parts so that it will be easy for you to take notes.

Grab a pen and paper or open your word editor and let’s begin.

This is a preview of How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself. Read the full post (1654 words, 6 images, estimated 6:37 mins reading time)
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Social Media Strategy from A to Z

May 28, 2010

Social media might be old. It might even be a dead buzzword. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media” as a label really is.

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. Others have been there for over a decade. Regardless of the many years of experience you have in the online space, the ideas behind social media and social media marketing are applicable to everyone. Let’s take a look at some lessons, takeaways, and tips.

Always be Listening. Social media rocks because it’s one of the most amazing tools for “free” market research. Your investment is merely that of time. Take the time to hear what people are saying about your business. If you’re the frugal type, take advantage of the free alerts from Google, YackTrack, Social Mention, BackType (which gives you alerts from blog/article comments, which other services do not include), and Trackur.

This is a preview of Social Media Strategy from A to Z. Read the full post (2350 words, 6 images, estimated 9:24 mins reading time)
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How to Use Facebook for Business and Marketing

May 5, 2010

Welcome searchers! If you’d like help with your social media strategy, including Facebook and Twitter outreach, please feel free to contact me for social media consulting.

As much as Facebook may not be kind to businesses, it’s still a tremendously valuable business tool. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Therefore, it’s a force to be reckoned with. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.

Profile Page versus Fan Page

The average Facebook user uses Facebook not for business but for personal communications. I am one of those users. In fact, I explain my Facebook usage by stating that if you want to follow me in a professional capacity, you can use one of my two fan pages. Simply stated, for a business, you should create a Fan Page. Want one? Go here. If you are officially representing your company, you’d want to create an Official Page.

This is a preview of How to Use Facebook for Business and Marketing. Read the full post (2250 words, 9 images, estimated 9:00 mins reading time)
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Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

This is a preview of Best Internet Marketing Posts of 2009. Read the full post (10284 words, 10 images, estimated 41:08 mins reading time)
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