Originally posted on Real Time Email.
Stop your online marketing right now.
Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI?
You and maybe one hundred thousand other small...
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The social media marketing landscape has changed in the past 3 years.
With intermittent signal, you’ll struggle to build momentum around your product or service.
If you don’t do it right, you might not even want to do it at all.
Social Media is an Answer but it’s Not THE Answer
Those of you who know me know me as...
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This is a guest post by Jason Butlion.
The way that we explore and discover content on the Internet has drastically changed in the last decade. The first major step forward was with Google which organized the Internet so that anyone could run accurate searches on specific topics they found interesting. The next evolution in content...
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This is a guest post by Jeanne Landau.
It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results...
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This is a guest post by Ed Baxter.
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize...
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This is a guest post by Sarah Levy.
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world —...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
