This is a guest post by Manish Pandey.
If you’re dreaming of a career in SEO, I have two words of advice for you:
Be. Adaptable.
Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a...
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This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.
To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website.
This is a limited view: Retargeting means Site Retargeting in the same way...
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This is a guest post by Brad Shorr.
Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert, they’re just numbers.
Business Model and Content Issues
The real key, of...
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This is a guest post by Christopher Wallace.
The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an...
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This is a guest post by Chris Birk.
Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer:
Reputation...
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This is a guest post by Michael Silverman.
The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website?
If you’re a business...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
