Recent Posts
This is a guest post by Michael Silverman.
The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website?
If you’re a business...
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This is a guest post by Brad Shorr.
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example,...
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This is a guest post by Anita Brady.
A meme, according to Merriam Webster Dictionary, is “an idea, behavior, style, or usage that spreads from person to person within a culture.” Originally coined by evolutionary biologist and ethologist Richard Dawkins in the 1970s, a meme is something with which just about every...
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This is a guest post by Joel Harrison.
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about.
Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and...
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This is a guest post from Christopher Wallace.
It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works.
Whether or not you plowed down a big...
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This is a guest post from Craig Robinson.
Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers. The last thing is a bit harder to...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
