Press Coverage

Recent press coverage for Tamar Weinberg/Techipedia follows. If you would like the Techipedia press kit, please click here. For other coverage, including in blogs, marketing publications, podcasts, and videos, please view the Industry Blog and Podcast/Video Coverage page.

Five Tips for Improving Your Social Netiquette
VIVmag, June 28, 2012

 “I don’t add friends unless I meet them in real life, and since there’s always potential for that in the future, I leave these requests queued indefinitely,” says Tamar Weinberg, author of The New Community Rules: Marketing on the Social Web (O’Reilly Media, 2009).

Re-Tweet 7 Reward
Airtran Magazine, January 2012 Issue

When someone tweets their endorsement of a product, people are much more compelled to trust them than the company itself.

Boycott forces Go Daddy to stop supporting SOPA
MSNBC, December 30, 2011

Though Namecheap doesn’t know where the transfers were coming from, they ended the day with some 27,200 transfers — giving them more than 77,000 inbound transfers since they announced their anti-SOPA stance on Dec. 22, a company spokeswoman Tamar Weinberg said in an email.
“We’ve seen more than 20 times our normal transfer activity and are delighted that we were able to take a stand against SOPA and help EFF in their fight,” she said.

Competitor GoDaddy is thwarting domain transfers
Macworld, December 26, 2011

“We suspect that this competitor is thwarting efforts to transfer domains away from them,” writes Namecheap Community Manager Tamar Weinberg in the blog post. “We at Namecheap believe that this action speaks volumes about the impact that informed customers are having on Go Daddy’s business.”

GoDaddy rivals pounce after elephant killing video
CNN Money, April 14, 2011

Customers are still coming to Namecheap, even though the discounted rate is no longer being offered, said Tamar Weinberg, NameCheap’s community manager.

Related: Transfer for $4.99 and Help Save the Elephants. Ask me if you want more information about this campaign.

GoDaddy rival raises $20,000 for elephants; outrage over ‘snuff film’ sends thousands to Namecheap
New York Daily News, April 7, 2011

“It has been a spike,” said Tamar Weinberg, community manager at Namecheap. “I do know that we were overwhelmed last week due to the demand.”

Consider a Social Media Audit
Newsday, February 7, 2011

“An audit helps you create a more cohesive online brand presence and gives you insights into how well your outreach attempts are performing,” explains Tamar Weinberg, a Bronx-based social media strategist and author of “The New Community Rules: Marketing on the Social Web” (O’Reilly Media; $24.99).

R U Responsible? (PDF Link, see pages 2-3)
Liberty Mutual Liberty Lines, Winter 2011

Gauge your office’s culture before hitting “accept” to any professional friend requests, suggests Tamar Weinberg, a social media strategist and author of The New Community Rules.”

Social Media Training: From Conferences to Classrooms
PBS MediaShift, May 28, 2010

[Tamar Weinberg] has spoken at numerous conferences and has delivered lectures for groups ranging from 30 to 2,000 people. Weinberg teaches people to participate by contributing to social platforms before trying to have them bear value.

Social media used to market Mother’s Day
USA Today, May 5, 2010

“Even people who were holdouts are going to these networks to communicate with grandchildren,” says social-media consultant Tamar Weinberg.

Fidelity Unveils YouTube Winner with Little Fanfare
Ignites, April 29, 2010

For one thing, the rules of engagement in social media are different. While a delay in announcing the winner, or a glitch that keeps the news from getting out for a few days, may not need special attention in traditional media, part of the power of social media is its immediacy, says Tamar Weinberg, a social media strategist and author of The New Community Rules: Marketing on the Social Web.

3.0 Social Media Evolution
The Agenda with Steve Paikin, TVO March 15, 2010

Card, call or text: How best to send your holiday wishes
The Globe and Mail, December 11, 2009

Tamar Weinberg, a social media consultant in New York, has made video cards using the “Elf Yourself” tool on jibjab.com, which lets you smack a photo of your head on virtual Santas and Santa’s helpers. People loved it, she says.

Brand Building, Tweet By Tweet
Forbes, August 17, 2009

With money tight these days, businesses need to find new ways to market themselves without spending a lot. Online brand evangelism is one way to advertise your products, and it costs little or nothing.

Cash In on Twitter — But Beware
CBS News The Early Show, August 14, 2009

[Tamar] Weinberg, author of “The New Community Rules,” told CBS News, “It was a really cool product, and it was relevant to my readers, so I said, ‘Hey, why not?’”

The Voice of Young Voters
UPI.com, February 10, 2009

“Twitter is becoming ubiquitous and everyone is starting to use it,” said Tamar Weinberg, a blogger and social media consultant who does some pro-bono consulting for the New York-based Israeli Consulate.

Journalist becomes the story at Mark Zuckerberg SXSWi keynote
CNET News, March 9, 2008

Age is an influencing factor in encouraging people to come here,” blogger Tamar Weinberg told me before the keynote began. “He’s 23 or 24, and people are in awe of what he’s accomplished at his age.

NotchUp’s Annoying Opening Act
BusinessWeek, January 30, 2008

“Holy Notchup Spam!” wrote Tamar Weinberg, a New York blogger on her Twitter feed on Jan. 25 after receiving four NotchUp invites in less than an hour.

Digg This Headline, for Google’s Sake
Forbes, October 17, 2007

Blogger and search marketer Tamar Weinberg suggested that users provided contact info with their Digg accounts, encouraging other users to contact them and thus building a network that can be used to float links higher on the site.