Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

Home >

Posts tagged as:

adsense

Google Needs to Screen Ad Purchasers More Closely

April 26, 2007

Earlier this morning, I reported on Search Engine Roundtable that Google users are becoming infected with malware after clicking on Sponsored Listings. The problem was discovered on April 10th. Another victim of a similar Google AdWords hack reported the issue on April 23rd.

Yesterday, I also addressed a consistent concern about irrelevant Google AdSense ads. This problem is a lot more prevalent. The URLs don’t necessarily take users to the desired location. I suppose the paid search experience, even with a Quality Score, is just not as good as the organic search experience for some terms.

It’s April 26th and there’s a definite need for a very involved human element to be introduced into assessing the reliability of sponsored listings. Minutes ago, I noticed via TheGoogleCache that there’s a definite problem with sponsored results displaying totally useless information.

I was able to reproduce the problem too. Take a look and see for yourself:

What's with these Google Sponsored Listings?

As more and more people find the way to monetize, more and more people find ways to exploit monetization. With the billions of dollars Google invests in advertising, it would be a wonderful thing if they got it down pat algorithmically. But until then, there should be a many more pairs of eyes working to ensure that surfer experience is enhanced from a paid perspective.

Permanent link to this post (219 words, 1 image, estimated 53 secs reading time)
Continue Reading1 comment
Read the full article →

Internet Marketing Best [Blog] Posts of 2006: The Year in Review

December 25, 2006

Given that I’ve only recently become involved in Internet Marketing, it still is something that I am learning more and more about, and there are a lot of blog posts and books that have helped me along the way. In light of my anti-Digg post, I wanted to take this moment to appreciate the best [blog] posts in the Internet Marketing world of the year — those that have significantly increased my awareness of this exciting field. That said, these are mostly how-to and tips/secrets posts, where some come from a beginner’s level and others are more advanced. I’ve done a lot of digging (this was mostly by hand rather than from existing bookmarks!) and am hoping I have included a huge chunk of them, though I realize that this has been a tremendous undertaking and there are simply too many blog posts out there (thanks, guys!). Since I started reading SEO blogs mid-year (and I can’t possibly read all of them on a regular basis), I know I’m missing more! If anyone has any essential posts to add, please feel free to leave them in the comments. :)

Without further ado, here are some of my favorite posts of 2006.

This is a preview of Internet Marketing Best [Blog] Posts of 2006: The Year in Review. Read the full post (1454 words, estimated 5:49 mins reading time)
Continue Reading30 comments
Read the full article →

Domain Name Confusion and Monetary Losses

November 6, 2006

UTube is not YouTubeBefore there was the Internet, there were mis-dialed phone numbers, which in turn wasted people’s time and money when they realized they were not the intended recipient of those phone calls.

As more and more people continue to cash in and use the Internet for their own benefit, more and more people will make those silly mistakes and mistype domain names, just like they’d have done if they dialed the wrong number.

Mistakes of this type happen often. Humans are ignorant and fallible.

The difference is often more costly on the Internet because bandwidth and server resources are not cheap, especially for thousands of simultaneous visitors.

It is no wonder that UTube.com (Universal Tube & Rollform Equipment Corporation) has decided to sue YouTube due to its excessive exposure during (and even after) the Google acquisition. Since Google and YouTube announced their alliance, Universal Tube has complained that it has been receiving over 70,000 unique visits per day, which has increased its bandwidth costs (previously at $100, now at $2500) and has caused the server to crash on multiple occasions.

TheSmokingGun has obtained copies of interesting communication that was sent through the pipe company’s “Contact Us” form, including the ironic one from “chesy cheese” that says

This is a preview of Domain Name Confusion and Monetary Losses. Read the full post (659 words, 1 image, estimated 2:38 mins reading time)
Continue Reading0 comments
Read the full article →