The following is a guest post from Susan Waldes, Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about)...
read moreMany tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. I’m a little younger than that (finally, I can say that!), but I was an early adopter of social networks from when I first opened my 3.5″ floppy of Promenade (later to be called AOL) and signed up to use the...
read moreMany of you know I’m writing more and more about Digg. I’ve become deeply involved in the community and I’ve gotten a greater understanding of what stories make it to the main page. I’m about to break the Top 100 (that list is here). It’s something, that, as Muhammad Saleem said, is because of a...
read moreAs many of you know, Google and eBay are not on the best of terms right now. At the recent eBay Live event in Boston, some Googlers tried to crash eBay’s party by holding their own Google Checkout Freedom Party to persuade Paypal users to switch to Google Checkout. (The party was since cancelled.) However, the damage was...
read moreGoogle has run out of room for its advertisements. Despite the Internet having over 100 million websites, I guess the real estate is too precious (and not everyone has opted to have ads appear on their websites), causing the search engine giant to look towards other means of getting their money in advertisements: printed media. But...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
