Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Fifteen Years of Online Social Interactions

May 19, 2008

Many tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. I’m a little younger than that (finally, I can say that!), but I was an early adopter of social networks from when I first opened my 3.5″ floppy of Promenade (later to be called AOL) and signed up to use the service.

I used Prodigy, but I never was a fan of the randomly generated alphanumeric username and didn’t stick around. On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour (after a flat rate of $9.95 which included 5 hours of online usage).

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“Subvert and Profit” Profits No One

July 25, 2007

Many of you know I’m writing more and more about Digg. I’ve become deeply involved in the community and I’ve gotten a greater understanding of what stories make it to the main page. I’m about to break the Top 100 (that list is here). It’s something, that, as Muhammad Saleem said, is because of a heightened awareness of what that community seeks:

Because they understand the nuances of the site and the preferences of the community, they are able to submit content that is appreciated by the democracy-based community of Digg and the content is consequently promoted to the home page.

When I submit a story to Digg, I have a good deal of confidence that my stories have a decent chance of hitting the main page, typically because I generally look for the content that is worthy of a Digg front-page mention. That’s why I was astonished when I saw a story in my feed reader that I ultimately submitted to Digg get buried at 43 votes. I spotted an anomaly that I typically didn’t detect once the story got buried: the rate at which it was being Dugg still grew, and by the time I checked the story again just a few hours later, it had an additional 60+ votes. Typically, buried stories taper off. They don’t grow like this. The community saw the piece and felt, like me, that it was deserving of a front page promotion, but the story inexplicably didn’t make it.

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Google vs. eBay: Can’t We All Just Get Along?

June 20, 2007

As many of you know, Google and eBay are not on the best of terms right now. At the recent eBay Live event in Boston, some Googlers tried to crash eBay’s party by holding their own Google Checkout Freedom Party to persuade Paypal users to switch to Google Checkout. (The party was since cancelled.) However, the damage was done. eBay pulled its Google ads on AdWords, which resulted in losses for Google of $26 million monthly (or $312 million annually).

Truthfully, the situation is a mess. As many people said, it was very unprofessional of Google to hold their own party in the vicinity of the competition.

The google protest party is in pretty bad taste. Very unlike them..

Google was doing just fine with eBay’s competition. eBay was doing just fine without Google’s competition. All in all, they coexisted and the world was a happy place.

And then this happened.

But what about its aftermath? After eBay had its rift with Google, its traffic actually went up. Bill Tancer of Hitwise confirms this fact, but then says something rather substantial:

25% of eBays search traffic from Google (and thats just the top 5 words) comes from brand, domain or navigational searches for eBay (e.g. “ebay,” “ebay.com” “www.ebay.com”).

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Google: Too Many Ads, Too Little Real Estate

November 5, 2006

Newspaper AdvertisementsGoogle has run out of room for its advertisements. Despite the Internet having over 100 million websites, I guess the real estate is too precious (and not everyone has opted to have ads appear on their websites), causing the search engine giant to look towards other means of getting their money in advertisements: printed media.

But hold on a second — I don’t actually read the paper! And if these advertisers really wanted to publish their ads in the newspaper, newspapers did come first, after all, so wouldn’t they have thought of this method of advertising already?

Unfortunately, I think that advertising on print media will miss a huge demographic of individuals just like me who prefer to read about newsworthy items online. I know that while statistics show that newspapers are still preferred to online media, this figure is likely to continue changing as everything becomes seemingly more “centralized.” I know that I’m doing a lot more things online — such as buying groceries and drug items, and if my neighbors asking me about drugstore.com is any indication that they’re considering trying it out, I’m sure the transition will continue going towards the ease and convenience of doing things online.

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