Web 2.0 is not only over hyped, but innovators add features to web applications to improve the user experience. Are these extra bells and whistles really improving our lives and making things easier?
To me, the answer to this question is a resounding no.
I don’t fault people for wanting to be diverse. I don’t fault innovators for wanting to innovate. However, I think that a narrower focus is better for survival in the long run.
Interestingly enough, I had this conversation with a close friend who inspired me to blog about a year ago. Blogging on broad topics, he said, was not ideal. Focus on one area; don’t go in different directions. Capture your audience first.
Initially, I didn’t think his advice was that sound. I think blogs can go all directions. After all, Darren Rowse said that your first 10,000 blog posts are always the worst. He’s right about that. But your first 10 blog posts are probably worse than your latter 90, and you improve as you go along. Brian Clark summed it up nicely by urging bloggers to write. You gain experience with every post, every comment, and every ounce of feedback.
I saw a very strange thing today. In response to 
I remember back in the 90s when using Windows 3.1 and “multimedia” meant sound and graphics. Now, with substantial upgrades, that definition has changed. Just about everything today that categorizes a “multimedia experience” is video and audio — but not those 200kb WAVs you used to play (and complained that they were taking up too much space on your 1GB hard drive). Our online world has changed in the last decade to something much greater: online television and radio — and then some.
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 
Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart