This is a guest post by Vanessa Van Petten. If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Since I had no marketing...
read moreIf you’re doing social media for your business, there’s nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable...
read moreThis is a guest post I wrote for new media and PR expert Brian Solis, but I also wanted to share it with my readers. Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. It’s a must read for any PR professional moving into or active in this space. As bloggers,...
read moreThis is a sponsored post by Sears but the thoughts within are mine and mine alone. As a blogger, you have the potential to reach a tremendous audience. As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
