Influence is everywhere, but it’s up to you to spot it. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Perhaps this...
read moreA few weeks ago, I posted about the seven characteristics of highly effective online video. Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. There are at least ten characteristics off the top of my head that make blogs and bloggers...
read moreAs a blogger, I’m sure you receive a fair number of emails pitching you with products. As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. We both have difficult jobs. Bloggers have to weed out the crap and PR pros need to find the right people for the job. The...
read moreSometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this publication. Can you get me a job too?” Marketing type folk, especially those...
read moreHow many times has a private beta piqued your curiosity? How many times has it turned you off because of the nature of it being “private?” What about both? While the notion of an exclusive crowd joining a social networking site probably does frustrate you (as it did for me on many networks where it took a bit of time...
read moreOver the holiday weekend, I bought a bunch of books from some of my favorite bloggers. From what I’ve been hearing from reviewers and from other bloggers, these books are definitely “must reads,” and I’ve consequently chosen them rather carefully. I began pondering the idea, however, that these bloggers are...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
