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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

The Audacity of Free: The Products and Services Edition

Last year, Chris Brogan coined the phrase “the audacity of free” to refer to the entitlement his “friends” feel they have about getting free entry into conferences that he and his team spend months to organize. Somehow, individuals forget along the way that costs accrue when considering the venue, food,...

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A Brief Introduction to The New Community Rules: Marketing on the Social Web

After years of trial and error and months of writing, The New Community Rules (O’Reilly link | Amazon link) has been released, and I wanted to dive into some of the concepts I discuss in the book, many of which I hope to explore in depth in future blog posts. The New Community Rules talks about the important role social media...

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