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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Creating Passionate Customers: Brand Evangelism and What it Means to Your Business

Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is...

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy

My husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.  That year, the cruise line launched a brand ambassador program.  Using market intelligence, Royal Caribbean identified...

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