brands

For many smaller businesses who have no real online reach or visibility, social media is a blessing that can establish the business rather easily once you connect with the right people. For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all.

I’ve been working lately with several brands who already are mainstays in our households, brands you’d be surprised would want to advertise at all since their products and services might already speak for themselves with their national or even international reach. (You may ask, “Why advertise at all?”) But every business realizes that to continue their growth, there’s much more to be done. Here’s what you can do to grow that brand even farther — and to make people feel great about you:

Engage Your Followers

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. The site’s articles were good — they’re not a well known news brand for no reason — but she fell into the trap of submitting and forgetting. Social media is social, and this requires a regular commitment to engage with the people who are or are not your constituents.