Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Why You Should Have a Secondary Twitter Account

February 16, 2010

As we know, Twitter is an incredibly powerful platform and enables businesses and individuals to build strong relationships with customers and peers. I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between.

I consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account, which is rather social-media focused). I’m not sure there’s much “in-between.”

I’m also something of a Twitter purist. My only questionable tweets are actually about business projects (yes, I am NameCheap’s new marketing consultant as Michelle Greer moves onto bigger and better things). I try to limit the types of tweets that I send and keep them professional or relevant to my audience. However, there are times when I actually want to step outside my shell and assume the other parts of my identity I don’t often display under the @tamar persona.

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A Brief Introduction to The New Community Rules: Marketing on the Social Web

July 15, 2009

After years of trial and error and months of writing, The New Community Rules (O’Reilly link | Amazon link) has been released, and I wanted to dive into some of the concepts I discuss in the book, many of which I hope to explore in depth in future blog posts.

The New Community Rules talks about the important role social media has begun playing in our lives. Most importantly, however, is the role the emerging technology puts on the business owner who is tasked with finding out how to make an impact in this evolving landscape. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. By using the power of search, they are able to find what they want or would be reasonably happy with.

Search alone, however, isn’t cutting it. What if, on the first page of search results, you discover that people are very disappointed with the business? What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well.

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Zicam and the Reputation Management Fiasco

February 6, 2008

Zicam Oral MistAwhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne. It was then that two friends suggested Zicam to me. When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist.

On Sunday night, after a rather interesting Superbowl XLII, I felt the onset of a cold. As most of these cold medicines suggest, you should take the medicine at the first sign of illness. I immediately thought of my Zicam and was eager to try it out to kill the cold before it really gets bad.

Monday morning, to continue to fight off whatever this may be, I took the recommended dosage of Zicam a second time. I went on my day realizing that I had lost the sense of taste. I ate leftover nosh from the game: really spicy salsa and chips. The spiciness did not impact me. I had some Hershey Kisses. The chocolate taste was dull, as if almost not there.

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Best Internet Marketing Blog Posts of 2007

December 26, 2007

BlogLast year, I ended 2006 with a great (and still pertinent) list of blog posts and articles that I felt were really the best in their class in the area of Internet Marketing. This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) :) (Disclaimer: I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!)

By the way, I still haven’t fully embraced video yet, so this will only include written articles. Maybe next year, folks!

Social Media Sites: General

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I Am Clueless About Your Product. Sell it to Me Correctly.

February 21, 2007

Eye OpeningOne of the biggest mistakes you can do is use terminology that goes over the heads of your prospective clients. Time and time again I am asked to review a website and I end up reading copy that makes me feel stupider than I felt before I visited the site. What the heck are you really selling? How will it benefit me? Why should I buy it?

What is the goal of your website? If it’s informational, give me the right information. If you fail to do so, I cannot learn from you. I will go somewhere else. Thank you for your time.

I have checked out numerous sites of people who are not actively seeking to change their web presence at all. In good intent, I have given the solid advice that it would be in these people’s best interest to have a website that people can understand. With this, there’s greater likelihood for conversion. Understandable content, or good copy, is critical. Further, if you’re exactly what your searcher is looking for, the right copy will rank you higher. If this is a long tail search, so be it. Even better. Without any copy, you might as well not have a web presence at all.

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