Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter

October 22, 2009

Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of their four accounts, you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes.

itunesmusicsmallFirst, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it.” Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason, the company’s Director of Digital Care. Apple has no such protocol in place, and at this point, there is no engagement. If you used Twitter to direct a complaint to iTunes, if and only if they bother to monitor and respond to their replies, they would send you to their faceless and non-responsive customer support channel.

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Facebook Fanatics Add Fuel to the Fire

March 27, 2007

Facebook LogoAwhile ago, I wrote why I am an obsessive compulsive Facebook user. Truthfully, Facebook’s “obsessive compulsive” reach didn’t grab me until recent events that I blogged about earlier this week. As I mentioned in that post, I started a blog to address a problem that seems to be plaguing my high school, an issue that I was alerted to through Facebook. For students without the financial means or know-how to bring an issue to light within a community, the best avenue to promote change within a high school student body is currently Facebook.

I realized that the blog I created did shift gears away from Facebook, but it ended up empowering the students, many who felt helpless. I noticed that other students were continuing to post on the Facebook group’s wall, but not so much as they were on this new site, a site that had a much further reach.

But then I realized something else. When we consider the Facebook as a tool to socially network, we don’t realize that the Facebook can be used as a catalyst for change. The students in the Facebook group are not simply students who want to hang out for a nonsensical reason (like so many other groups I’ve joined). This group was created because the students and alumni felt that they needed to unite on a common front to drive change.

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