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Social Media for Non-Profits: How One Small Charity Makes it Work

August 14, 2009

In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other companies that have excelled in their social media achievements. Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? Contact me and share your story.

I’ll be perfectly up front when I say that I’m not very familiar with most charities and nonprofit organizations. There are a few charities and non-profit organizations that have a huge presence on traditional media — you probably can’t help but notice the UNICEF commercials on TV during the winter out here in the states — but outside of Beth’s actual blog on the subject matter, I really haven’t grasped the magnitude of just how many nonprofits exist out there (hint: there are a lot).

As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. But small is the new big and some small businesses have seen a whole lot of unprecedented success. It’s something that may have previously been thought as impossible. Thanks to social media, anyone can make waves. Are you on board?

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Internet Marketers of New York Charity Party: March 18, 2008

March 16, 2008

Danny Sullivan at the last BOTW EventI’m still going through SXSW notes and will eventually post some great recaps of sessions and events, but I’m still in conference mode.? With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web.

What: A charity party.? Your $40 at the door goes straight to a charity.
When: Tuesday, March 18, 2008 at 8PM until 12AM.
Where: Black Finn NY, 218 East 53rd Street
Who: Yours truly and a bunch of awesome people who are flying in to NY to attend the Search Engine Strategies conference
Why: Because you know you want to support a charity and hang out with some of the biggest search industry leaders

Will I see you there?? I hope so!? Make sure to tell Greg Niland that I sent you. :)

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Outstanding Meme Obligations

May 25, 2007

Ah, right. Despite my little blurb on Search Engine Roundtable about the overrated nature of memes, I still got tagged. That leaves three memes that I haven’t answered, and I feel that I have to do my duty. Don’t get upset if these answers don’t impress you; I don’t think they’re that insightful. :)

I’m going to go in chronological order, from the first meme that I got tagged in and didn’t answer.

What magazines do I read offline?

Barry tagged me in the over-a-monthlong-old meme asking me what magazines I read offline. I somewhat answered that one on Twitter, but it’s fairly obvious from recent blog posts that I read PEOPLE magazine on a weekly basis. Given that I still have a ton of book-reading to catch up on (yes, still), I don’t read much else on a regular basis, but depending on where you find me, I might be reading Popular Photography, Newsweek, Time, Money, or any other magazine I have in my magazine stand from several months or years ago. I really have lost track of my to-do reading pile, but there’s a lot I have to catch up on. Without even volunteering names of my magazines, earlier, I was ready to give Vanessa’s answer, where she so eloquently said what I wanted to say:

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