Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Social Media: It’s No Longer Every Man for Himself

November 20, 2007

Charles Darwin is known for defining the concept surrounding of survival of the fittest. Those who adapt, survive; those who do not, die out. While this idea encapsulates evolution of the human species, or at least was intended to, it works quite stunningly in social media as well. But contrary to the notion that each man must survive alone, in social media, we’re all in this together as a community. Only those who languish behind will lose out and not reap the benefits.

Yesterday, I encountered blog post submission to a small but growing niche social news site. The post implied that the top players in social media had some alternative agenda going on (and you know how I feel about that). Essentially, the blog author had the vibe that the most dedicated person on the site was being “annoying” because his avatar (and thus his name), which he has built hard to establish through blood, sweat, and tears, was ubiquitous and that its mere presence was diluting the quality of the articles that have been promoted to the front page.

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