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Marketing, Opinion, Social Media July 8, 2007

Social Media Marketing Without Brand Awareness Can Kill You

By Tamar Weinberg

Social media marketing can be very effective if done the right way, but if it backfires, the fallout can be pretty undesirable. Such was…

Tamar Weinberg is a hustler and a juggler. She is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing at Ruxly Creative. In addition, Tamar is the Director of Global Sales at The Daily Dot, the Director of Advertising at Wall St. Cheat Sheet, the Director of Sales at Internet Marketing Ninjas, and the Chief Strategy Officer of Small Business Trends. Tamar is also the author of The New Community Rules: Marketing on the Social Web.